The Consumer NZ guide to: How effective are teeth whiteners? 

You’d be forgiven for thinking a sparkling smile is just a few scrubs away. Teeth-whitening toothpastes promise “three shades whiter teeth” and “clinically proven” results. DIY whitening kits are also available, offering a “bright and confident smile”.  Unfortunately, polishing up your pearlers isn’t that easy. So, how effective are teeth whiteners? We’ve checked out 25 teeth-whitening products and what you can expect from using them.

Whitening toothpastes

Whitening toothpastes contain ...

Important considerations

If you’ve invested in straightening your smile, chances are you’re wearing a permanent retainer to keep your teeth beautifully aligned. But what happens when you want a brighter, whiter smile too? A common question we hear is: Can you have teeth whitening while wearing a permanent retainer?

The short answer is yes — but with important considerations. In this article, we’ll explain how teeth whitening works with a permanent retainer, what results ...

More than half of singles ranked teeth as the most important characteristic about a potential date in a survey of 5,500 unattached people by Match.com a popular dating website.  It turns out single men and women are looking for the same asset when it comes to their prospective dates STRAIGHT, WHITE TEETH.

An exhaustive survey of nearly 5,500 unattached adults ages 21 and older found that to be the case, with nearly 60 percent of men saying they care ...

Talking about someone’s appearance can be uncomfortable — especially when it comes to their teeth. Many people wonder how to tell someone to whiten their teeth without hurting their feelings or damaging their confidence. Whether it’s a partner, friend, family member, or colleague, there are respectful and positive ways to tell someone to whiten their teeth (Without Offending Them)

In this guide, we’ll explain the best way to suggest teeth whitening, why teeth become stained in the first place, ...

The Truth Behind a Perfect Hollywood Smile

Bright, perfectly white teeth have become one of the biggest beauty trends in the world. From Hollywood actors to influencers and TV personalities, celebrity smiles appear flawless on camera and social media. But many people wonder: How do celebrities get such white teeth?

The truth is that celebrity white teeth usually come from a combination of professional cosmetic dentistry treatments, good oral hygiene, and ongoing maintenance. ...

The global teeth whitening craze is transforming smiles everywhere — but it may also be changing trends in cosmetic dentistry and making for Better Smiles but Fewer Gold Sales. As bright white smiles become increasingly desirable, more people are investing in professional teeth whitening treatments and modern cosmetic dental procedures, while traditional gold dental work becomes less popular.

From celebrities and influencers to everyday people wanting a brighter smile, the demand for whiter teeth has exploded in ...

Our teeth absorb the colors of our food through microscopic pores every day. Removing years of staining results in dramatically whiter teeth and improved confidence. A beautifully whitened smile is a symbol of health and youthfulness. The challenge is getting the professional results you want without wasting time or money on over-the-counter gimmicks.

Though not as urgent as some dental conditions, yellow teeth can effect your confidence and willingness to smile.   You can then look at changing what you eat and ...